We are resourcing for a Manager, Marketing and Corporate Communications for our client, an education Trust Council, whose aim is to deliver a world-class education to children in all facets of its operations. Reporting to the Chief Executive Officer, the successful candidate will act as the first point of contact between the Trust and some of its stakeholders who support the Trust in a significant way – alumni, parents, other schools, donor and the media. He/She will also be responsible for the development and implementation of a comprehensive and dynamic communication strategy as agreed by the Trust.RESPONSIBILITIES:
Initiate, implement and oversee the strategic marketing plan for the school.
Develop strategies to manage the Trust’s image.
Develop strategies to manage relationships with alumni and other stakeholders.
Maintain a database of corporate, Trust supporters, alumni etc.
Maintain on-going communication and information support with alumni, parents and the media.
Providing information and up-to-date web content about the Trust for publication on the website and directories
Liaising with the CEO and HOSs in writing and producing marketing material (brochures, posters, flyers etc) for the Schools.
Develop in-house skills for marketing
Develop a termly marketing action plan for the Schools to support pupils recruitment and retention.
Selection and ordering of promotional merchandise for exhibitions and for use as corporate gifts
Proactively searching out information for PR purposes and writing press releases in line with the Trust policy.
Liaison with, and providing information to, the media and arranging interviews with members of management where necessary in line with the Trust’s policy.
Serve as the Trust’s primary media contact and foster relationships with media personnel to enhance the schools’ image and visibility.
Oversee the management of the marketing and communications budget to ensure appropriate and effective spending.
SKILLS AND COMPETENCIES
Strong communication skills with personable appearance
Customer Service skills
Excellent IT proficiency skills and conversant with the use of social media
Ability to think strategically
Strong Interpersonal skills/Team Player
Creativity and innovative skills
Good problem-solving skills
Fundraising expertise
Strong organisation skills and attention to detail
EDUCATION AND EXPERIENCE
Candidate should have a minimum of 10years work experience in marketing and branding.
Bachelor’s degree in journalism, marketing, public relations preferred. Graduate degree in a related field is desirable.
Experience must include strategic planning, communications planning and management, marketing and media relations.
Demonstrates strong oral and written communication skills including the ability to clearly present recommendations and ideas to summarize complex issues.
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