Job SummaryResponsible for managing all retail activities of businesses operating exclusively online, managing the website and promoting sales online.Responsibilities• Participate in online forums or conferences to stay abreast of online retailing trends, techniques, or security threats.• Upload digital media, such as photos, video, or scanned images to online storefront, auction sites, or other shopping Web sites.• Collaborate with search engine shopping specialists to place marketing content in desired online locations.• Select and purchase technical web services, such as web hosting services, online merchant accounts, shopping cart software, payment gateway software, or spyware.• Promote products in online communities through weblog or discussion-forum postings, e-mail marketing programs, or online advertising.• Measure and analyze Web site usage data to maximize search engine returns or refine customer interfaces• Investigate products or markets to determine areas for opportunity or viability for merchandising specific products, using online or offline sources• Implement security practices to preserve assets, minimize liabilities, or ensure customer privacy, using parallel servers, hardware redundancy, fail-safe technology, information encryption, or firewalls• Compose images of products, using video or still cameras, lighting equipment, props, or photo or video editing software• Carry out day to day digital content management• Monitor the coherence, navigation and structure of the company’s website; ensuring easy user experience• Ensure contents are up to date at all timesQualification• A First Degree from a recognised University in Communications, Graphic Arts or a related disciplineKnowledge, Skills and competencies• Proficient in CorelDraw, Adobe Creative Suite, Illustrator, Photoshop, InDesign and Flash.• Knowledge of Web animation is an added advantage.Experience• 2-3 years in graphic design of advertising and/or promotional material and content development.
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