About the job
Deliver integrated commercial initiatives for Specialized Nutrition within the designated geographic territory to enhance brand equity and endorsement among trade clients, medical professionals, and relevant institutions while expanding market share for infant products.
Engage with the medical community and oversee various initiatives to foster meaningful interactions within the healthcare sector. This role involves developing and implementing strategic activities aimed at enhancing channel engagement, ensuring alignment with organizational objectives. Key responsibilities include organizing educational programs, facilitating professional networking opportunities, and supporting the dissemination of medical knowledge to drive informed decision-making and improve patient outcomes.
Develop and implement strategic visit schedules for healthcare professionals and medical channels with the objective of securing commitments and fostering strong advocacy, ultimately driving recommendations and acquiring new users.
Convene with healthcare professionals (HCPs) and facilitate individual engagements, focusing on either brand promotion or nutrition education objectives.
Overseeing pivotal business accounts, specifically within healthcare facilities, involves navigating intricate recommendation processes and fostering collaborative partnerships to fulfill high-value requests efficiently.
Gather and evaluate pertinent market data to assess the effectiveness of medical operations and facilitate timely, informed decision-making.
Salesforce Effectiveness and Data Management: Leveraging the platform to optimize sales processes, ensuring data integrity, accuracy, and accessibility, while implementing robust data governance frameworks to support strategic decision-making and compliance requirements. This role involves analyzing sales performance metrics, identifying trends, and generating actionable insights to enhance operational efficiency and drive revenue growth through informed, data-driven strategies.
Ensures accurate classification, analysis, and prioritization of medical customers to enhance the efficiency of field operations.
The role involves systematically collecting and recording easily accessible, pertinent information, as well as call interactions, within the CRM platform to enhance operational efficiency and provide valuable insights for future medical customer engagement.
Gather, monitor, and present comprehensive territory insights, market and competitive intelligence, as well as sales forecasts through our CRM platform, specifically tailored to medical operations.
Designing and executing comprehensive consumer marketing strategies represents a core responsibility of this role. This involves meticulously crafting and implementing detailed marketing plans tailored specifically to consumer segments, ensuring alignment with overarching business objectives and brand positioning. The position demands expertise in leveraging diverse marketing channels—including digital, print, and experiential—to effectively engage target audiences and drive measurable results through data-driven methodologies.
Assist in establishing and evaluating the performance metrics for brand-centric campaigns and educational initiatives, ensuring alignment with predefined objectives and outcomes.
Oversee the ongoing evaluation of community engagement levels and satisfaction metrics in nutrition outreach initiatives.
Provides essential accountability and assistance in executing key business initiatives and projects as assigned.
Collaborate effectively with the CDSM team to ensure operational alignment and seamless workflow integration.
Facilitate comprehensive training sessions to address knowledge gaps and coding deficiencies within the secondary Salesforce team regarding SN protocols.
Leverage direct engagement with SN product store owners and aisle attendants in hospital-adjacent locations to gather and record competitive and product-specific market intelligence. Conduct regular follow-ups and coordinate closely with the sales team to maintain consistent product availability.
The hospital product order requests, once written and approved, are coordinated and communicated as required.
Qualifications
BA/BSc/HND
