Job Description
This role plays a key part in value proposition development, management and the implementation of large-scale projects. The role requires the development of the Direct to Consumer Strategy (Mass and Millennial Customers) while managing the key profit drivers. The successful candidate will assess customer needs to inform and develop propositions / offers to be implemented to drive customer acquisition. Successful candidate will work closely with key stakeholders, and other key business areas across Konga, to ensure the successful execution and delivery of value propositions.
Reporting Line Director, Marketing & Customer Experience
Duties & Responsibilities
Develop and implement strategic initiative to drive mass market and millennial customers acquisitions
Responsible for customer, revenue, brand equity, affinity and preference growth to meet business target
Implement tactical regional initiatives that would enhance market penetration
Grow the strategy for promotional campaigns to acquire new customers and to stimulate usage among existing customers
Develop and implement tactical regional initiatives that would enhance market penetration
Deliver initiatives for market penetration and market share acquisition for Konga
Define and implement a value based management strategy to improve high value retention and enhance customer loyalty
Identify new opportunities for GMV stream expansion and growth in market share and value
Monitor and evaluate the marketing activities and initiatives
Initiate, assess and manage sponsorship properties within the target segments that grows brand affinity and can be leveraged for acquisition, retention and usage growth
Initiate and supervise the development and execution of Marketing plan to meet set targets and overall company’s objectives
Cross functional duties with the internal units and external agencies on Marketing Communications, Digital Marketing, Media planning, Brand and Experiential Marketing
Skills & Competencies
Influencing and Negotiation skills
Commercial Awareness
Communication skills
Data Analysis and Problem solving
Teamwork and People Management
Decision Making
Project Management
Proficient in using new system, processes and Microsoft office tools
Qualifications & Experience
Bachelor’s degree from any reputable University
8 years’ relevant work experience in a related filed with a minimum of 5 years in a team lead or manager role
MBA or MSc. in related field will be an added advantage
A certification in Marketing is required
Interested and suitably qualified candidates should visit Konga’s Career Page
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