Job Description:
User Growth Campaigns
Responsibilities:
Plan and develop online marketing strategies, including for social media platforms (such as Facebook and Instagram), search engine optimization (SEO), and app market channels, while identifying collaboration opportunities for promotions. For example, partnering with influential local brands to launch co-branded promotional activities like ride discounts.
Expand offline user acquisition channels. This includes collaborating with offline merchants (like hotels, airports, train stations, and nearby stores) for exposure partnerships, placing promotional materials for ride-hailing services such as flyers and posters.
Monitor and evaluate the effectiveness of promotional partnerships by analyzing data on user registrations and order volumes from different channels to assess their effectiveness and adjust collaboration strategies accordingly.
New User Acquisition Activities
Responsibilities:
Design and implement user acquisition activities, such as offering coupons for new users or discounts for both new users and their friends when they use the service together.
Coordinate with technical and marketing departments to ensure smooth launching and promotion of activities. For example, communicate with the technical team to ensure the activity page displays correctly on the app and sharing pages; collaborate with the marketing department for external promotion of the activity.
Monitor and analyze activity data, including participant numbers, new user conversion rates, and activity costs, to optimize future activity plans based on the analysis results.
If qualified, Kindly send CVs to hr@lontor.com.ng with position as subject of email.
Apply via :
hr@lontor.com.ng