Job Reference: 1376 Industry: FMCG Function: Commercial & Communication Job Description The Head of Marketing:
Holds ultimate responsibility for the organisation’s marketing activities and oversees the development and delivery of a fully integrated marketing strategy for the business.
Formulate and co-ordinate the implementation of policy objectives needed to direct marketing, planning functions and advertise and promote the company’s products with available resources to achieve planned sales volumes, margins and market share.
Responsible for translating agreed marketing plans into relevant programmes and activities; planning, coordinating and evaluating brand activities, ensuring compliance to statutory code/regulatory requirement and providing support services to Field Sales Operations, to achieve company’s marketing goals.
Develop and implement portfolio strategy.
Development and implementation of brands strategy.
Developing the marketing strategy for new and existing products
Develop digital strategy; social media, online & e-commerce
Overseeing implementation of the Marketing strategy – including campaigns, events, digital marketing, and PR.
Working closely with the company’s Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations
Guiding the day to day activities of the marketing team.
Expectations
First Degree from a reputable University
12-15 years marketing & brands experience in FMCG.
4+ years in Marketing within Emerging markets (prior Africa / Nigeria experience is a must)
Special Skills/Attributes:
Consumer centric brands focus
Ability to predict / identify and exploit consumer trends & behaviour
Strong leadership & management abilities
Excellent communication skills and good interpersonal relationships.
Strong appreciation of marketing techniques
Strong negotiation skills
Flair for team building and staff motivation.
Offer Very attractive expatriate package.
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