Position Summary
We are seeking an experienced and strategic Head of Marketing with at least 5 years of experience to lead and execute our marketing initiatives.
The ideal candidate will be responsible for developing marketing campaigns, driving brand awareness, and optimizing customer acquisition strategies.
Key Responsibilities
Marketing Strategy & Brand Positioning:
Develop and execute comprehensive marketing strategies to drive customer acquisition, engagement, and retention.
Define and enhance Gamma Mobility’s brand identity, positioning, and messaging to ensure consistency across Nigeria and Ghana.
Conduct market research and competitive analysis to identify opportunities for growth and differentiation.
Lead marketing efforts for new product launches, ensuring proper positioning, promotion, and customer adoption.
Lead and manage marketing campaigns across digital, social, and traditional channels.
Digital & Performance Marketing:
Oversee and optimize paid digital campaigns (Google Ads, Facebook/Instagram Ads, LinkedIn Ads, etc.) to maximize ROI.
Leverage SEO, email marketing, content marketing, and influencer collaborations to drive organic traffic and engagement.
Implement A/B testing and data analytics to refine targeting, messaging, and campaign effectiveness.
Develop and execute high-impact social media strategies to grow Gamma Mobility’s online presence and drive engagement.
Product Marketing & Launches:
Work closely with the Product & Operations Teams to create clear product messaging and user education content.
Develop promotional campaigns to introduce new services and drive adoption within targeted customer segments.
Leadership & Team Development:
Lead and mentor the Marketing Team, including Digital Marketing Associates, Graphic Designers and PR Associates
Collaborate with cross-functional teams (Sales, Customer Success, Product) to align marketing with business objectives.
Manage marketing budgets, track performance metrics, and report insights to senior management.
Requirements
Minimum of 5 years of experience in marketing, preferably within fintech, mobility, or B2B sectors.
Strong strategic thinking and ability to translate data into actionable marketing plans.
Experience in digital marketing, branding, and performance marketing.
Strong leadership and project management skills.
Excellent communication and stakeholder management skills.
Proficiency in marketing analytics tools and CRM platforms.
Experience in managing budgets and optimizing ROI on marketing spend.
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