Reports to: Head of Business, Lifecare Job Position Summary
The Head of Marketing is charged with the responsibility for planning, implementing and directing all the marketing and branding activities of Lifecare with the aim of achieving agreed Marketing and branding objectives
Roles & Responsibilities
Carry out relevant Market Information Analysis: Collect, Interpret and Analyze correct market information and advice management. (Channel and retail audits, competitors monitoring, off take and price monitor) etc
Develop and Implement the Marketing Plan that will direct and drive all Marketing and Branding Activities for all the existing and new products for Life Care
Develop pricing strategies and tactics for Life Care Product portfolio to maximize sales performance and optimize business profitability in accordance with the business plan.
Manage Pricing, Trade and Consumer Promotion Administration including maintenance of price lists, promotional calendar, development and maintenance of trade, consumer and any other marketing promotion tracking tools.
Lead the tracking and forecasting efforts for product demand for Life Care products.
Work closely with internal partners (Sales Team, Logistics, and Finance) to provide monthly product forecasts to ensure product availability and optimize supply chain efficiency.
Lead the Assessment and Engagement processes (Customer recruitment, distribution, shelving, and merchandising, pricing guidelines) and lead development of annual Marketing and Trade promotion plans, new product presentations and sell sheets for Field Sales use.
Developing and deploying compelling profit stories for Life Care customers
Requirements
Bachelor’s /Master’s degree in any of the Social Sciences or Sciences
A MBA with specialization in Marketing from a reputable Business School will be an added advantage
Must have successfully managed a Product Category with a minimum yearly turnover of N3 billion or $10million for not less than 2 years in either Nigeria or India within the Consumer Products Segment
4 to 8 years’ experience in the Consumer Products Segment and would have directly managed at least 2 Middle Managers in the last 2 years
Must be knowledgeable about Production and Sales Planning, Business Strategy and Accounting
Passionate about achieving agreed set targets and goals
Demonstrable experience in deployment of Speed & Aggression in achieving goals
Entrepreneurial mindset with outstanding leadership skills
Excellent communication, interpersonal and presentation skills
Strong ethics, high moral standards coupled with adherence with corporate governance is mandatory
High level strategic thinking capabilities
Possesses Shared Mindset
Have strong networking and negotiations skills
Applicants should send a copy of their Resume/CV’s to: boluwatife.akinyemi@aldelia.com Note: Only shortlisted applicants will be contacted.
Apply via :
boluwatife.akinyemi@aldelia.com
