Responsibilities
You will be responsible for developing and leading the strategic plan and vision for digital platform development: website content, ecommerce, personalization, testing, marketing, and digital technology.
The role also entails working hand in hand with the commercial team on planning and ensuring country targets are being respected.
In particular you will: Project & Process Management:
Achieve country marketing performance given business targets. This includes budget allocation and monitoring to maximize return of investment per customer. With help of the marketing mix, anticipating the business direction, considering country specifics and best practices.
Together with commercial team, define and plan monthly sales campaign
Coordinate across marketing teams (online, CRM, shop, design, PR, offline), monitoring execution and reporting on campaign performance
Keep team’s workflow and deadlines aligned with overall campaign goals
Own event calendar, anticipate marketing planning given business strategy
Execute and monitor on marketing contribution campaigns to further develop and professionalize processes.
Anticipate and evaluate issues as they arise by working in close collaboration with the country teams and deliver plans to counter in line with the business targets.
Guide channel managers to prepare long-term channel roadmap for technical developments and channel improvements.
Marketing Strategy:
Long term strategy planning: Communicate on the mission, translating business targets into a marketing plan and breaking it down into marketing KPI´s to improve marketing efficiency;
Best practices: Ensure marketing plans and strategies are benchmarked against other countries and companies;
Process & Elaboration: of marketing planning deliverables (automation, processes, planning, budgets, storyboards) and documentation (functional specifications, user manuals);
Internal communication: Organize, participate and lead a monthly meeting with all stakeholders with the aim of adjusting the marketing plan and operational feedback;
Growth strategy: Work in synergy with the marketing and category management team to identify new growth opportunities and ways in which to improve our presence in Africa through the campaigns promoted.
Performance Analysis (Web & Finance):
Coordinate department/vertical specific reporting that will feed the marketing efficiency plan;
Present post-mortem campaign efficiency to Global Head of Marketing, country MD´s and other stakeholders as required;
Forecast, evaluate, measure and report on marketing effectiveness and ROI; report it on a weekly basis to MD’s, the Global Head of Marketing and other Marketing Heads.
Global Marketing Team Member & Support:
Actively anticipate to the definition of the Marketing plan;
Participate and propose potential global marketing process & strategy improvements;
Act as a senior marketing advisor and business partner to the Global Head of Marketing; MD´s and other PMO’s;
Coordinate with Global Head of Marketing by producing business analyses and benchmarks that will serve to propose tactical and strategic decisions for marketing planning.
Professional Skills & Qualifications
Bachelor’s Degree and 8+ years digital marketing experience, preferably in the technology and/or marketing sector, agency experience is a plus.
5+ years of developing and executing successful online direct marketing programs (paid search, paid social, affiliate, display, mobile app)
High-growth, early-stage marketing experience with a proven track record of scaling spend without compromising efficiency
Digital marketing experience required including expertise in analytics, A/B and multivariate testing, LTV modeling, etc.
Experience identifying target audiences, working with customer segmentation and personalization, and creating campaign strategies required
Strong working knowledge of WordPress or related CMS, Google Analytics, Salesforce or related CRM, HubSpot or other marketing automation platform, and all social content platform
We Offer
A unique experience in an entrepreneurial, yet structured environment
The opportunity to become part of a highly professional and dynamic team working around the world
An unparalleled personal and professional growth as our longer-term objective is to train the next generation of leaders for our future internet ventures
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