JOB SUMMARYWe are seeking a Media and Communications expert to nurture a strong industry network, increase awareness and develop an enviable corporate image by developing and executing effective communication and media relations programs for a top notch Micro-finance bank in Nigeria.
JOB RESPONSIBILITIES
Lead the development of external communications strategy, plan and budget developed in line with the bank’s strategic and operating plans.
Work closely with brands marketing and stakeholder management teams to deliver to the bank vision whilst maintaining a strong corporate identity.
Galvanize positive and appropriate external stakeholder relations, building local and international brand equity.
Manage and mitigate image risk.
Provide communications advisory for bank wide business objectives, projects and goals.
Determine and manage media relations delivering appropriate messaging with appropriate tonality.
Seek opportunities for generating PR capital
Build robust information architecture maintaining an up-to-date library of archive and reference material.
Coordinate the management of incidents, issues and crises to clearly defined and communicated process group wide carrying stakeholders along.
Serve as company spokesperson in support of line executive.
Provide support to senior executives on messaging and in all media interactions
Support the identification and development of strategic alliances to further improve the bank’s reputation and image as a thought leader.
Take ownership of the bank’s digital channels ensuring the accuracy and relevance of information at all times.
REQUIREMENTS
Proven working experience of a minimum of 5 years in public relations/Media/Communications is required
Proven track record designing and executing successful public relations campaigns at both a local and national level
Strong relationships with both local and national business and industry media outlets
Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews
Exceptional writing and editing skills
Solid experience with social media including blogs, Instagram, Twitter, etc.
Event/project planning experience
BA/MA degree in Marketing, Advertising, Communications or a related discipline is preferred.
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