Job Summary The Head Enterprise Segment will be responsible for bringing to market Etisalat Nigeria’s Enterprise Segment value propositions. This individual will work cross functionally to develop business segments value propositions and collaborate with multiple cross functional groups in bringing them to market. Principal Functions
Ensures maximum of market penetration, growth and profitability through effective implementation of Enterprise Segment strategies
Liaises with the Brand and Experience function to define effective channels for communicating defined/approved initiatives aimed at creating awareness in the business market
Provides leadership and guidelines to team members and managers subordinates performance towards the achievement of overall team objectives
Ensures periodic review and update of Etisalat Nigeria’s Enterprise Segment demographic profiles
Proposes market research areas aimed at acquiring intelligence on the preferences and behavioural patterns of the country’s high-end market
Proposes new product initiatives as well as options for convergence aimed at penetrating the business market segment
Overseas and makes recommendations on the design of a customer lifecycle extension plan for Etisalat Nigeria’s business market segment
Provides input in and makes recommendations on the development of viable market penetration and market share acquisition frameworks for Etisalat Nigeria’s business market segment
Ensures synergy across functional areas through effective management of inter-functional relations and activities
Prepares /compiles agreed periodic activity and performance reports for the attention of the Director, Enterprise Segments
Performs any other duties assigned by the Director, Enterprise Segments.
Educational Requirements
First degree in a relevant discipline
Post-graduate / professional qualification(s) in a related field (an added advantage)
Experience,Skills & Competencies
Nine (9) to Twelve (12) years relevant work experience, with at least three (3) years’ experience in a supervisory role within the telecommunications industry
Expert knowledge of competitive environment, consumer trends and trade practices in the industry
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