Nov 30, 2018
Job Description Marketing Strategy:
Provide the strategic direction on marketing based on customer insights, competition trends and business analytics, optimize the marketing budget to build strong top of the funnel awareness and preference to drive revenue and profit for the organization.
Build the brand inside- out and ensure that actual experience meets or exceed our external communication.
Lead strategic marketing initiatives to establish and strengthen the organization position within the local market in order to acquire prospective clients and engage the existing customer base.
Develop new marketing programs in order to drive higher revenue and client/product profitability
Digital Strategy:
Digital is slated to become a dominant channel for acquiring customers. This role pertains to leading the team into that horizon of digital domination, putting together an aggressive and scalable growth strategy and building a framework for executing such.
Champion new, relevant partnership opportunities to increase overall sales volumes with a focus of enhancing tech-led functionality, a relevant audience or mutual benefits while driving sales, increasing volumes and customer experience.
Build a testing culture within the team, focused on increasing online conversions by delivering optimized and personalized digital transactions.
Digital Media:
Drive diversification and optimization across all digital channels to optimize ROI, track individual channel profitability to underpin optimal allocation of marketing budget.
Grow online acquisition through effective targeting, creative channel, and vendor management.
Build relationships with key media platforms to scale up acquisitions.
Develop a continual optimization strategy key owned assets and campaign landing pages
Lead process improvement and innovation across digital campaign management.
Budget, Metrics & Reporting:
Establish KPIs and measurement benchmarks for the Digital sales team ensuring that positive ROI.
Develop metrics and post implementation reviews for each campaign and work through with stakeholders to continuously improve on the quality of each campaign and inform future strategies.
Stakeholder Management & Liaison:
Work closely with the Innovation and Project Team to develop an in-depth understanding of designed products, needs and obstructions.
Obtain analysis and insights from the business team to garner insights from complaints and campaign results
Build and maintain effective relationship with all internal stakeholders
Work closely with media and creative agencies to execute campaigns with a focus on creativity, quality and cost.
Other assigned task and deliverables
Qualifications
Tertiary qualified in Information Technology but have a flair for marketing
10+ years in marketing with a deep understanding of the digital marketing landscape
Digital analytics experience an advantage
Strong communication skills
A natural leader
Creativity, initiative and drive: an advocate for innovative thinking, with a result driven mindset.
Ability to effectively communicate with own team, internal stakeholders, and key stakeholders to deliver high quality business outcomes
Ability to influence others and obtain buy-in for projects
Ability to manage multiple marketing campaigns and activities in a fast-paced environment.
Ability to think independently, analytically and logically
Passionate about continuous learning, keep abreast of industry development in digital marketing, technology and digital innovation.
Education Qualification
Degree in Computer Science but have a flair for Sales & Marketing with a 10 years plus experience in the field.
Apply via :
Applicants should use the position they are applying for as the title of their email and send to: recruitment@epayplusng.com Note
https://www.myjobmag.com/job/111314/head-digital-sales-amp-marketing-electronic-payplus-limited