Responsibilities
Marketing Strategy & Planning
Assist the National Senior Partner (NSP) in championing and facilitating the development and implementation of the firm’s marketing strategy and plans to effectively position the firm in key markets and maximize the firm’s brand and enterprise value
Develop an annual marketing plan, establishing marketing objectives, strategies, and projects. Ensure high standards of marketing planning, implementation, and control
Develop and recommend appropriate promotional campaigns, events, and media to enhance the firm’s brand awareness and value.
Assist Partners and Managers plan and manage their individual targeting and marketing activities
Track opportunities and financial targets of defined marketing plans.
Maintains connections with the global network to ensure Promise is consistently delivered
Leverages and communicates GSM initiatives for benefit of member firm
Implements KPMG Way
Role models Client Lead Partner behaviours
Coaches partner group in sales and business development
Line of Business (LOB)
Under the direction of the NSP, develop a LOB Program.
Assist in facilitating effective bundling and cross-selling across service lines in line with client’s needs and expectations.
Client Care Assessment
Coordinate an annual client assessment programme
Help to determine client selection criteria, interviewers, procedures for review, and ensure that reviews are made in accordance with guidelines for interviewers and that feedback is captured and the client assessment policy is followed
Proposal Development
Coordinate the proposal development process, ensuring adequate support and resources are applied to all proposals and other client prospecting activities. Mobilize and facilitate the pooling of appropriate resources from the firm and the broader KPMG global network to ensure that we win new business opportunities
Maintain and regularly update the database of the firm’s collective engagement experience, credentials and contacts to provide a quick and accurate source of information for expressions of interest, statements of qualification and proposals in various lines of business, industry sectors, and areas of professional services
Research & Information Services
Collect and disseminate data and analyses of the Firm’s markets, competition and industry-specific issues including market share analysis
Knowledge Management
Interpret the global, firm-wide vision of KPMG as an information/knowledge-based organization into a national context
Provide assistance to division’s knowledge managers to develop knowledge sharing and knowledge management strategies and systems according to their needs. Help them to manage the process and ensure adherence to Brand Central regulations when capturing and submitting high value content to KPMG’s intranet
Work in partnership with other units to ensure the microweb is used as a channel for knowledge and information dissemination.
Communications/BR&C
Ensure compliance with Brand & Regulatory Compliance standards for all communication, internal and external documentation and enforce compliance.
Liaise with relevant practice staff and external suppliers (e.g. advertising agencies, research agencies), as necessary.
Events management
Oversee the organization of business events, conferences, seminars and workshops to market the firm’s products and services.
Develop clear objectives and key performance indicators to evaluate the success of the event.
Qualifications, Experience & Skills
A minimum of a Second-Class Upper grade from a recognized university
Bachelor’s degree in Social Sciences/Art or a relevant field
A Masters’ Degree will be an added advantage
Extensive senior management experience
Command of market and propositions-Strong knowledge of entire firm, including SGIs. Able to advise and support functions & client teams in devising and maturing their go-to-market approach
Executive and charismatic presence when dealing with top clients and influencers
Onstage presence and strong influencing and motivational skills
Strategic thinking recognized by management and peers
Emotional resilience -high ability to influence –generate buy-in without traditional support of a function
Respected member of the business community
Able to work and motivate cross-functionally and cross-border within existing operating model.
BD role model and coach-providing strategic advisory and coaching on business development and pursuits
Strong negotiator and influencer
Tooling, Metrics and Reporting
Excellent people and project management skills
Strong communication and presentation skills
Strong analytical and problem-solving skills
Strong understanding of KPMG’s lines of business
Ability to multi-task and meet deadlines
Strong relationship building and networking skills
Training, coaching, and mentoring/supervising abilities
Strong interpersonal skills and ability to work in diverse teams
Skills in organizing resources and establishing priorities/targets
Customer service orientation
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