Job Description
We are looking for a creative Graphic designer & Social Media Specialist with up-to-date knowledge to interpret our needs and to design solutions with high visual impact.
You will work on a variety of products, including websites, catalogues, magazines, product packaging, exhibitions, corporate identity ,social media handles etc. and you will cooperate with our sales team.
The goal is to gradually achieve superior customer engagement and intimacy, website traffic and revenue by strategically exploiting all aspects of the social media marketing roadmap.
Social media specialists should have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels.
Responsibilities
Cultivate a solid body of work
Take the design “brief” to record requirements and needs
Schedule project implementation and define budget constraints
Work with a wide range of media and use graphic design software
Think creatively and develop new design concepts, graphics and layouts
Prepare rough drafts and present your ideas
Amend final designs to clients comments and gain full approval
Work as part of a team with sales, executives etc.
Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
Set up and optimize company pages within each platform to increase the visibility of company’s social content
Create editorial calendars and syndication schedules
Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions
Must reside in Lagos (preferably Island axis)
Requirements
Proven graphic designing experience
Possession of creative flair, versatility, conceptual/visual ability and originality
Demonstrable graphic design skills with a strong portfolio
Ability to interact, communicate and present ideas
Up to date with industry leading software and technologies (In Design, Illustrator, Dreamweaver, Photoshop etc)
Highly proficient in all design aspects
Professionalism regarding time, costs and deadlines
Proven working experience in social media marketing or as a digital media specialist
Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
Demonstrable social networking experience and social analytics tools knowledge
Adequate knowledge of web design, web development, CRO and SEO
Knowledge of online marketing and good understanding of major marketing channels
Positive attitude, detail and customer oriented with good multitasking and organisational ability
Fluency in English
B.Sc in Communications, Marketing, Business, New Media or Public Relations
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