About the job
Implementing integrated commercial strategies for Specialized Nutrition within the assigned geographical territory to meet brand equity and endorsement targets among trade customers, medical professionals, and relevant institutions, while simultaneously enhancing market share for infant-related products.
The role involves fostering engagement and coordinating activities within the Medical Channel, ensuring alignment with organizational objectives and enhancing professional relationships. Responsibilities include developing strategic initiatives, managing stakeholder interactions, and overseeing the execution of channel-specific programs to drive measurable outcomes. The position requires strong communication skills, a deep understanding of medical industry dynamics, and the ability to collaborate effectively with cross-functional teams to achieve shared goals.
Design and implement strategic visit schedules targeting healthcare professionals and medical channels to secure commitments and cultivate advocacy, thereby driving recommendations and acquiring new users.
Facilitate in-person or virtual interactions with healthcare professionals (HCPs), including both brand-focused discussions and nutrition education sessions, tailored to individual engagements as needed.
Overseeing pivotal healthcare facility accounts, you’ll navigate intricate recommendation processes and adopt a collaborative approach to fulfill high-value account requests.
Gather and evaluate pertinent market data to monitor the performance of medical operations and facilitate informed decision-making.
Salesforce Effectiveness and Data Management encompasses optimizing the utilization of Salesforce platforms to enhance operational efficiency and decision-making. This role involves maintaining high data integrity, ensuring accurate reporting, and implementing best practices for system configuration. Key responsibilities include managing data quality, streamlining workflows, and providing insights to drive business growth. Proficiency in Salesforce administration and data analytics is required, along with a strong understanding of data governance principles. Strong analytical skills and attention to detail are essential for identifying trends, resolving discrepancies, and supporting strategic initiatives.
The role is responsible for implementing accurate medical customer segmentation, profiling, and targeting (PST) strategies to enhance the efficiency and productivity of field operations.
The role involves recording and documenting readily available and pertinent information, along with call interactions, within the CRM system to enhance operational efficiency and facilitate future medical customer engagement.
Gather, monitor, and present comprehensive territory insights, market trends, competition analysis, and forecasting data within the CRM platform, specifically in connection with medical operations.
Design and execute comprehensive consumer marketing strategies in alignment with organizational objectives, ensuring precise execution of planned initiatives. Develop and oversee the implementation of targeted marketing campaigns, leveraging data-driven insights to optimize reach, engagement, and conversion metrics. Coordinate cross-functional efforts across teams to ensure cohesive brand messaging and seamless execution of marketing activities, while continuously monitoring performance to refine and enhance campaign effectiveness.
Assist in establishing and monitoring benchmarks for brand-focused campaigns and school activations to ensure alignment with objectives and desired outcomes.
Track and evaluate community engagement and satisfaction levels in nutrition outreach programs to ensure effective participation and impact.
Provides critical support in executing essential business objectives for assigned initiatives and projects, ensuring alignment with strategic goals.
Collaborate operationally with the CDSM to ensure alignment and efficiency in shared objectives and processes.
Convene educational sessions to address knowledge deficiencies and procedural gaps in SN protocols for the secondary Salesforce team.
Engage with owners and aisle attendants of hospital proximity trade outlets to gather insights regarding SN products—both our own and competitors’—thereby collecting and documenting market intelligence. Conduct follow-ups as needed and coordinate with the sales team to guarantee product availability.
The hospital product order requests must be coordinated and communicated in written form, as per the approved specifications.
Qualifications
BA/BSc/HND
