Job Description The purpose of the position is –• Achieving market share (%) & sales volume (KT) targets at a given price (US$, highest possible price)• Maintaining a well satisfied (measured by direct and 3rd party surveys) and loyal customer base (as measured by their consistent purchases and gain shares) and at a competitive cost of sales (US cents per ton of sales)• To minimize the complaints and manage them so as to minimize customer dissatisfaction (no of complaints per ton, continued purchases by complainant)• Reporting activities of competitors and market information to the management to enable good decision-making.• To understand customer needs & behaviour and respond to them based on the Company’s Policy and Strategy.
Duties & Responsibilities
The position is responsible for the following main activities:Achieve the given sales volume and price targets within a given budget through –1. Knowledge of the market• Estimate and forecast demand and its segmentation (monthly, quarterly and yearly)• Search for and report up to date information on market players, site jobs and business trends in delineated territory
2. Competitive Intelligence• Estimate the market share, prices (throughout the value chain) and inventory of competing brands in the area• Report information on marketing activities of competitors
3. Customer Relationship Management• Maintain customers portfolio• Build relationships with the key customers and prospects (using the guidelines of the company)• Understand their needs and behaviour• Allocate time dedicated to customers according to target customers identified with his/her manager, and develop and maintain an effective and quality commercial relationship• Maintain regular contact (visits, telephone, email, fax) and follow-up• Communicate pricing policy and other relevant information
4. Customer Service• Provide level of service as defined by the management• Co-ordinate collection of payments and timely delivery of product in good condition• Provide all necessary information to sales administration to ensure timely and accurate invoicing of customers• Evaluate and give feedback to customers on their performance• Problem solving and complaint handling
5. Reporting• Structured information and report regularly as per directions
6. Promotions (BTL)• Assist the Regional Manager in BTL (below the line) promotions• Propose and participate in- Local promotional events to develop customers’ and prospects’ knowledge of BU offer, and Lafarge image- Customers’ training to Lafarge products/systemsInfrastructure• The position will be provided with adequate means of transport, communications and a PC.• Standardised tools and templates for recording, analysing and reporting information.
Essential & Desirable Skills
Bachelor’s Degree or HND.- Technical competencies:• Product Knowledge• Knowledge of basic construction practices• Computer literacy• Selling Skills• Analytical/Negotiation skills- Behavioral competencies:• Good interpersonal relationship• Result oriented• Integrity• Tenacity
Interested and suitably qualified candidates should click here to apply online.
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