We are seeking a highly motivated and creative E-marketing Specialist/Manager to develop and execute innovative digital marketing strategies that will elevate our brand presence, drive online traffic, generate leads, and ultimately increase sales. The ideal candidate will have a strong understanding of the digital marketing landscape, including search engine optimization (SEO), social media marketing, email marketing, content marketing, and paid advertising.
Responsibilities:
Develop and implement comprehensive e-marketing strategies aligned with overall business objectives.
Conduct thorough market research and competitor analysis to identify trends, opportunities, and target audiences.
Manage and optimize website content to improve search engine rankings and user experience.
Create and execute engaging social media campaigns across various platforms.
Develop and manage email marketing campaigns, including list building, segmentation, and automation.
Plan and execute paid advertising campaigns on platforms like Google Ads and social media.
Monitor and analyze campaign performance, providing regular reports and insights to optimize strategies.
Collaborate with other marketing team members to ensure consistency and integration across all channels.
Stay up-to-date with the latest e-marketing trends, tools, and technologies.
Qualifications:
Proven experience in e-marketing, with a track record of successful campaigns.
Strong understanding of SEO, SEM, social media marketing, email marketing, and content marketing.
Proficiency in using e-marketing tools and platforms, such as Google Analytics, Google Ads, and social media management tools.
Excellent written and verbal communication skills.
Strong analytical and problem-solving skills.
Ability to work independently and as part of a team.
Preferred Qualifications:
Experience in a specific industry or niche.
Certification in Google Analytics or Google Ads.
Knowledge of HTML and CSS.
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