Summary:The E-Commerce Lead is responsible for providing leadership and direction for growth and success of the organisation’s online direct sales channel. He/she will be responsible for online content management, creating online marketing opportunities and initiatives that would deliver best personal shopping experience to customers.Responsibilities
The desired candidate should be able to demonstrate high level Omni-channel e-commerce, analytics, sales and retail experience.
Develop and implement strategy for the development and management of the online business both brand and e-commerce
Provide leadership in customer experience including design, content, information architecture, site performance, functionality and usability, working closely other teams
Develop and implement strategies for in-depth analysis, reporting and growth in online sales KPIs, customer retention and brand experience
Ensure timely and accurate deployment of new products and content management
Ensuring constant update of new technologies and strategies to ensure the brand remains at the forefront of online with the designer arena
Marketing
Lead strategy and implementation of automated email marketing, lifecycle campaigns
Lead online promotional calendar with aggressive conversion-oriented approach
Manage and grow affiliate marketing efforts to reach core demographics
Expand social commerce efforts on Pinterest, Facebook, Twitter, Instagram etc
Oversee product offering and ensuring sales are maximized and content delivered effectively
Customer Service
Manage relationships with outside web developers and 3rd party e-commerce software vendors
Manage product information production to provide best shopping experience
Develop site personalization strategies incorporating geolocation, shopping behaviour, order history, email and social media interactions
Report on KPIs and other issues and take remedial action where necessary
Ensure all service criteria are met investigating any anomalies with the warehouse or credit and report back to customers
Manage and monitor undelivered orders, credit notes, refunds, exchanges, customer emails
Merchandizing
Drive merchandising for categories based on historical sales data and analytics
Monitor sales, stock and gross margin report by division, concept and product group, for review with Merchandising/Retail operations.
Desired Competencies & Experience:
To be selected for this role, you must be creative with a strategic mind and a desire to work in a hands-on, fast-paced environment.
Previous e-commerce marketing experience in an online retail store
3-5 years relevant work experience
BSc/HND degree in Marketing/Computer Science/Business Administration/Operations Management or any other relevant discipline
Expert user of Google Universal analytics, Omniture/Mercado, Tagging Management
Proficiency in Website development, Project management CMS systems
Hands-on experience in online marketing, SEO, SEM & PPC
Analytical and problem solving abilities
Exceptional communication skills, both oral and written,
Leadership capabilities, should be able to influence others
Well organised project management approach
Self-Motivated and result driven
Proficiency in the use Microsoft Office applications
Ability to work independently as well as part of a team in a fast paced environment
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