Responsibilities
Work as an integrated member of the team, together with Account managers, Creative Lead, and Technology Lead
Aligns strategy with a client’s business goals and objectives
Analyze data from a wide range of 3rd party research sources to distil insights, identify new opportunities and inform digital strategies
Develops framework/methodology/workflow for interactive projects; strategy, marketing
Works with Practice Leaders to ensure collaboration and progress of the Interactive group
Collaborate with other teams to inform strategy, design and development decisions
Understand industry/market intelligence and knowledge of best practices.
Recognizes project issues and elevates them to the appropriate project team members with suggested, well-thought out solutions.
Educate [AGENCY] account team and their clients on how to maximize their digital opportunities.
Develop strategy in the preparation and facilitation of client planning sessions and strategy workshops.
Drive digital strategy across a variety of our clients / briefs: Advising on actionable strategies involving social media, mobile, web design / functionality, online media, etc.
Development of primary strategy artifacts, including: – Strategy Reports – Implementation Plans – Communication Plans – Audience Profiles – User Scenarios – Feature Roadmaps – Operational Measurement Plans
Provide analytical and decision support to key decision makers, helping to make better strategic and tactical decisions
Corporate image/Publicity Corporate image/Publicity
Develop strategic insights through the use of various social media monitoring tools
Revenue generation/market expansion
Produces research analysis reports including business profiles, competitive profiles, score cards and situational analysis summaries.
Draws parallels with the team to deliver on strategic vision, digital marketing initiatives and strategy
Coordinates research efforts with other internal and external research departments and/or providers. Metrics and Analytics
Requirements
3-5 Years in a Research/Strategy Role in a Digital advertising industry is a must. Google certification is will be an added advantage
Demonstrated leadership skills in strategy and management of key internal and external stakeholders/vendors.
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