Job Summary
The Digital Marketing Specialist’s role is to design, create, and deliver marketing programs to support expansion and growth of the company’s services and products. This role requires an in depth knowledge of graphics, web advertising, social media and web development . Familiarity with a wide range of field practices, concepts, and procedures is also a must. Must be able to rely on judgment in planning and experience to accomplish identified goals.
Specific Duties and Responsibilities
Developing, managing and designing layouts of communications such as presentations, newsletters, event support materials, research papers, and brochures.
Planning, development and execution of national digital programs and campaigns, including online advertising, web site strategy and design, social media, mobile, and deliverables.
Interfacing with marketing communications functions, as well as PR, events, retail and business product marketing teams.
Leading ongoing management of digital touch points, including (home page and top level sections), social networking landing pages, and mobile.
Managing digital agency relationships, day-to-day production, as well as campaign budgets and schedules.
Owning and maintaining site analytics, metrics, and campaign reporting. In depth knowledge of SEO and adwords programs.
Presenting recommendations in the reporting line. Developing and coordinating multimedia packages.
Qualifications and Experience
Bachelor’s degree or diploma in Graphics related field.
1 year of experience in digital marketing .
Deep understanding of digital marketing and digital production.
Good experience delivering effective and innovative digital campaigns.
Good experience delivering a variety of digital assets, including rich media online ads, micro sites, and social media applications.
Experience managing successful social media campaigns, and a solid understanding of social marketing.
Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data.
Must be able to work under constant deadline pressure and manage multiple projects across multiple lines of business.
Strong management skills, excellent oral and written communication skills. Proficient with Adobe Photoshop, Illustrator, InDesign.
Age:Not older than 26 years
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Applicants should email CV with job title as subject to hr@mauricexandra.com Please note that only qualified candidates will be contacted.
Apply via :
hr@mauricexandra.com
