Not specified
Location: Lekki, Lagos Summary
The Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation’s website(s).
Job Description
Develop and manage digital marketing campaigns
Oversee a social media strategy
Manage and maintain the organisation’s website(s)
Write and optimise content for the website and social networking accounts such as Facebook and Twitter
Track and analyse website traffic flow and provide regular internal reports
Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
Continually work on the Search Engine Optimization of the website(s)
Fix any errors or bugs in online content
Edit and post videos, podcasts and audio content to online sites
Arrange webinars and webcasts
Create online banner adverts and oversee pay per click (PPC) ad management
Write copy for email marketing campaigns
Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
Work on printed material to supplement online products
Design graphical designs to publish online
Qualifications
Professional 3-5 years experience in marketing (Online and offline)
HND or BSC
Key skills:
Editing and writing skills: You need to devise and edit content for various digital platforms. Writing blog posts may well be an integral part of the job
Speaking skills: These will mainly be deployed internally. You will need to be able to explain coherently to others, who may not be familiar with the medium, how digital technologies work and what their marketing application is
Video/graphic editing skills: Website and social media content will not just be text but frequently visual as well
Web development skills: A digital marketing executive is not a software developer, but you will need sound knowledge of HTML/JavaScript, strong knowledge of search engine optimization and advanced Word and Powerpoint skills
Project management skills: Digital marketing executives also need to be good at handling time-sensitive projects and working to deadlines
Apply via :
https://www.myjobmag.com/job/102046/digital-marketer-romanspage-global