Key Responsibilities
Develop and execute comprehensive digital marketing strategies across multiple channels
Create, design, and edit content for company image, communications, sales generation, and advertisement
Plan and execute SEO/SEM, marketing database, email, social media, and display advertising campaigns
Design, build, and maintain social media and brand presence
Measure and report performance of digital marketing campaigns, assessing against goals (ROI and KPIs)
Identify trends and insights, optimizing spend and performance based on insights
Collaborate with internal teams to create landing pages and optimize user experience
Generate content for direct sales and marketing proposals across all products and services
Evaluate emerging technologies and provide thought leadership on adoption.
Requirements
BS / MS Degree in Marketing or a related field
Proven work experience in digital marketing
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns
Experience in optimizing landing pages and user funnels
Solid knowledge of website analytics tools (e.g., Google Analytics)
Great skill set in graphic designing and branding directing/conceptualization.
KPIs:
Effective communication across all sales & marketing personnel
Positive analysis or insights/derived data to include engagement, lead generation, and turnover
On-time management of sales leads
Design alignment in line with brand representation
Increase in productive cost management in terms of advert budget yielding results
Increase profit margin in line with positive sales turnover
Increase client database.
What We Offer
Salary: N150,000 – N250,000 / month.
Competitive salary and benefits package
Opportunity to work with a dynamic and growing company
Professional development and training opportunities
Collaborative and supportive work environment.
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