Role Objectives
Demand generation is focused on all activities that create awareness about the company’s Products / solutions and industry
Lead generation is a subset of demand generation and is also one of the key role of this position. This entails collecting leads through form fills or website tracking software to add to the company’s database of leads
The individual will therefore be responsible for generating demand and new leads for the company’s sales team while being actively involved in our communications and product marketing strategy
Responsibilities
prioritize and qualify incoming leads from different sources: Website, Call sales number, Chat, Physical, Online Events etc.
Researching new vendor and program opportunities that generate qualified leads;
Reach out to set of leads in specific verticals and qualify them
Link business objectives to marketing campaigns and plan to meet future business needs
Collaboration with Sales Representatives
Help define business approach with Sales Representatives
Actively play a part in ensuring financial targets are reached
Track, route and redirect problems to correct resources
Follow up with customers, provide feedback and see problems through to resolution
Ensure proper recording, documentation and closure
Recommended procedure modifications or improvements
Responding within agreed time limits to callouts
Develop and deliver custom presentations on Google Enterprise solutions
Participate in trade shows and conventions
Manage a portfolio of customers
Feedback any important customer information to Customer Support/Services Team
Build strong and positive relationships with customers at various levels
Build and document knowledge about the customers’ business and technical setup and any other duty as may be assigned
Skills & Qualifications
Bachelor degree with strong academic record or 2+ years of equivalent experience in a similar demand generation role, driving enterprise, B2B leads for a high tech company, preferably a cloud computing company or software provider.
Previous experience selling Google apps and Microsoft solution is an advantage
Experience with Google Adwords, Google Apps, Microsoft solutions, sales force, Mail chimp is a major plus
Knowledge of Digital marketing is an advantage
A quick learner who is comfortable operating in the unknown and a willingness to take on a variety of marketing projects Experience
Required Experience : 3-5 years
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Interested in any of these position, go to RS Hunter website
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