Job Summary:
We are seeking a highly motivated Customer Acquisition Specialist to drive growth and secure high-ticket clients through online and offline strategies. The ideal candidate will possess a deep understanding of customer acquisition techniques, digital marketing, and grassroots engagement methods to attract car owners to use our services.
Key Responsibilities:
Online Strategies
Digital Marketing Campaigns: Plan and execute targeted digital ad campaigns on platforms like Google Ads, Facebook, Instagram, and LinkedIn to drive traffic to our website and service pages.
SEO/Content Marketing: Collaborate with the content team to develop blog posts, videos, and social media content to increase visibility and attract high-ticket clients.
Email Campaigns: Build and nurture email lists to convert leads into customers.
Analytics: Use tools like Google Analytics and CRM software to track campaign performance and optimize ROI.
Offline Strategies
Event Marketing: Organize and participate in local events, car shows, and community gatherings to create awareness and engage with potential clients.
Partnership Development: Build relationships with car dealerships, corporate organizations, and fleet managers to secure long-term service contracts.
Referral Programs: Design and implement referral campaigns targeting existing customers and local influencers.
General Responsibilities
Identify target audiences, segment potential clients, and tailor acquisition strategies to different customer profiles.
Maintain a database of leads and convert them into loyal customers through consistent follow-up and relationship-building.
Research and analyze customer behaviors and trends to refine acquisition methods.
Collaborate with the sales and marketing teams to align strategies and meet company goals.
Requirements:
Experience: Minimum of 5 years in customer acquisition, digital marketing, or business development, preferably in the automotive or service industry.
Education: Bachelor’s degree in Marketing, Business Administration, or a related field.
Skills:
Proficiency in digital marketing tools (e.g., Google Ads, social media platforms, CRM systems).
Excellent communication and interpersonal skills.
Proven ability to network and build lasting relationships.
Data-driven mindset with the ability to analyze metrics and adjust strategies accordingly.
Strong negotiation and persuasion abilities.
Bonus: Familiarity with the Nigerian auto repair market or prior experience in the automotive sector.
Why Join Us?
Be part of a growing and innovative company making a real impact in the auto repair industry.
Competitive salary with performance-based incentives.
Opportunity to work in a dynamic, entrepreneurial environment.
Flexible work arrangements with a chance to shape the company’s growth.
Interested candidates should send their CV, Previous work, and a brief overview of their past successes in customer acquisition to mechaniconthego22@gmail.com
Apply via :
mechaniconthego22@gmail.com
