Sep 7, 2018
Job Description/Key Responsibilities
Study company products
Follow and analyze market trends to position products
Develop product marketing strategies (advertising, product launching)
Effectively develop and manage digital marketing campaigns.
Craft compelling messages across marketing channels (landing pages, ad campaigns)
Develop design and content to implement marketing strategies.
Test marketing product features, releases and ad copy
Evaluate projects using relevant feedback from existing and prospective customer
Manage content on Group website.
Write and optimize content for the website and social networking accounts such as Face book, Instagram and Twitter etc.
Track and analyze website traffic flow and provide regular internal reports.
Edit and post videos, podcasts and audio contents to online sites.
Arrange webinars and webcasts.
Prepare online newsletters and promotional emails and organize their distribution through various channels.
Prepare and direct email marketing campaigns.
Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing.
Work on printed materials to supplement online products.
Attend product launches and networking events.
Assist in developing the corporate social responsibility strategies and reports.
Develop company and product brand strategies in line with company vision.
Co-develop with the business development and Sales & Marketing department business strategies to ensure uniformity of purpose.
Responsible for corporate events and giveaways.
Assist in coordinating with media agencies for timely releases of Press Release and Media Coverage.
Conceptualize designs and assist in preparing production budgets for annual report
Any other duties as may be assigned by the Manager, Product Marketing.
Implement strategic marketing plans and to help achieve business objectives
To position and differentiate our brand in the mind of our customers
Identify needs, gaps and opportunities for our business and make proposals to implement these
Provide necessary marketing tools to enable distribution and sales channels to reach targets.
Oversight and accountability for strategic event management
Accountability and execution of a digital strategy to enable the business objectives
Establish and maintain strategic networks and liaison with internal and external stakeholders.
Responsible for reputational risk management, budget setting and control with Marketing
Manage multiple projects and work within deadlines
Excellent writing and communication skills for a variety of technical and non-technical audiences.
Apply via :
Applicants should send their CV’s to: recruitment@cmbnigeria.com Note: Only shortlisted candidates will be contacted.
https://www.myjobmag.com/job/103452/corporate-communication-and-digital-marketing-specialist-cmb-building-maintenance-and-investment-company-limited