Responsibilities:
Responsible for brainstorming, creating, and transforming ideas into words for articles, advertisements, publications, and pamphlets.
Writes words and text for Internet content, websites, press releases, flyers, and direct mail literature
Responsible for taking a client’s advertising brief and generating original copy ideas that grab the attention of the target audience. This can include creating straplines, slogans, body copy, jingles and scripts
Meeting with account executives to discuss the client’s requirements and core messages
Familiarizing them with the product, target audience and competitor activities in the market
Brainstorming ideas and concepts for the visual and words with other members of the creative team
Presenting initial ideas to the creative director, some of which may be rejected or developed into workable concepts
Writing various copy options, which may be presented to the client as a story board (a consecutive series of frames depicting the script and drawings that may be used)
Modifying copy until the client is satisfied
Overseeing the production phase, booking and liaising with designers, illustrators, printers, photographers and production companies
The above list is not exhaustive of all duties responsible for and all other jobs none specified in the description
Key Accountabilities:
Write copy for clients’ ads, brochures, TV spots, radio, and other forms of advertising.
Research the technical properties of products.
Determine what makes products appealing to consumers.
Develop unique, new concepts.
Conceive, develop and produce effective advertising campaigns.
Work with account executives to determine client needs and budget.
Ensure campaign stays within budget.
Create and present storyboards of ideas.
Work with art directors to create ideas.
Write clear and persuasive copy for websites, brochures, ads, and other means of advertising.
Revise, edit, and proofread content as needed or directed by client.
Respond to feedback in a timely manner.
Work within tight deadlines.
Monitor and change advertising campaigns to change effectiveness.
Check copy for spelling and grammar errors.
Research competitors and keep abreast of market trends.
Explore different ideas and concepts for both the visual and verbal elements in tandem with the creative team.
Work with designers, illustrators, printers, photographers and production companies to complete the campaign.
Write press releases advertising new products
Preferred Background:
Applicant must have a degree in advertising, design or related subjects.
Proven track record of successes
Work experience of 2-5 years
Skills Required:
Be highly creative and imaginative, and curious about clients’ products or service
Be skilled in writing clear, concise and grammatically correct copy
Understand the different language styles that appeal to various target markets
Have excellent interpersonal and communication skills
Work well in a team and with a range of creative people
Be able to work under pressure and manage workloads effectively
Be highly self-motivated and well organized
Be able to see other people’s points of view and take on board feedback
Work within strict budgets
Have an eye for detail
Possess good leadership, people and project management skills.
Interested and qualified candidates should send their applications and CV’s to: careers@ellaecreative.com with the subject title “Application for Copywriter”. Website: www.ellaecreative.com
Apply via :
careers@ellaecreative.com
