Microvest is recruiting a Content Marketing and Media Officer to manage Mi Social and other Microvest social platforms through content creation and community engagement.
The ideal candidate will:
Take ownership of MiSocial platform growth and strategies.
Drive user adoption for MiSocial through creative content creation and Blogging.
Ensure an organic and high growth in followership, engagements and interactions within the community
Measure, track and report performance trends on MiSocial activities.
Respond to direct messages, mentions and comments on MiSocial and other platforms
Develop and execute a content strategy that supports Microvest marketing objectives and drives engagement.
Create and manage online contents on MiSocial and other social media platforms, with Newsletters.
Create and review contents for website and mobile App, such as new features/product updates, etc.
Create and maintain a month-to-month content calendar for the all the social media platforms.
Collaborate with the Media/ Marketing team on script writing for media, copies including email contents, press releases and communication materials.
Conduct keyword research and use SEO guidelines to increase web traffic.
Optimize content for search engines to improve rankings and visibility.
Monitor and analyze SEO performance and make data-driven adjustments to improve results.
Collaborate with the Marketing team to plan and implement the overall digital marketing strategy
Collaborate with the Marketing team to build inbound marketing channels for leads generation, targeting and conversion
Attend in person events (offline & online) to represent the company in conferences, networking events, talks, seminars, etc.
Participates in meetings and training as required
Maintains complete confidentiality of all company information at all times
Any other tasks as may be assigned.
Qualifications:
Bachelor’s degree in Marketing, Communications, English, Journalism, or a related field.
Proven experience as a content writer and SEO specialist, with a portfolio of published content. (Previous experience with a fintech would be an added advantage)
Strong understanding of SEO principles and best practices.
Proficiency in using SEO tools such as Google Analytics, SEMrush, Ahrefs, etc.
Excellent writing, editing, and proofreading skills.
Ability to create engaging and informative content that aligns with our brand voice.
Strong research skills and the ability to quickly understand complex topics.
Experience with content management systems (CMS) like WordPress.
Apply via :
forms.gle
