Role Description
We are looking for a highly creative and strategic B2C Content Marketer to drive customer engagement and brand awareness through compelling content. The ideal candidate will have a proven track record of developing and executing content strategies that resonate with target audiences, boost organic traffic, and convert leads into loyal customers.
Key Responsibilities:
Content Strategy & Planning:
Develop and execute a results-driven content marketing strategy tailored to our B2C audience.
Content Creation:
Write and produce high-quality blog posts, website content, email campaigns, social media posts, and video scripts.
SEO & Keyword Optimization:
Ensure all content is optimized for search engines and aligns with best SEO practices.
Social Media Management:
Create and schedule engaging content for platforms like Instagram, Facebook, Twitter, and TikTok.
Campaign Execution:
Develop content marketing campaigns to drive engagement, brand awareness, and customer acquisition.
Performance Tracking & Analytics:
Monitor and analyze key content performance metrics (traffic, engagement, conversions) and optimize strategies accordingly.
Collaboration:
Work closely with designers, videographers, and marketing teams to ensure cohesive branding.
Customer Engagement:
Respond to audience comments and messages, fostering an active community around the brand.
Requirements
Minimum 3-5 years of experience in B2C content marketing, digital marketing, or a related field.
Strong writing, editing, and storytelling skills.
Experience with SEO tools (e.g., Google Analytics, Ahrefs, SEMrush).
Proficiency in content management systems (e.g., WordPress, HubSpot).
Hands-on experience with social media marketing and paid advertising campaigns.
Ability to analyze data and optimize content based on performance.
Excellent communication and time-management skills.
Interested and qualified candidates should forward their Applications to: careers@biosec.com.ng using the Job Title as the subject of the mail.
Apply via :
careers@biosec.com.ng
