The Consumer Insights Manager’s scope of responsibility covers three key areas: Consumer and Shopper Insight, Retail and Markey trends. The Consumer Insights manager will take responsibility for proactive identifying and driving consumer insights into marketing and business strategy resulting in consumer satisfaction and consequent business growth.
Requirements
Key Responsibilities:
Administers the design, implementation and monitoring of research studies via external market research companies.
Coordinates activity with external market research companies such as development of clear market research agency briefings, negotiations with agencies based on a defined budget, supervision of the research process.
Leads analysis and presentation of research findings and provide actionable recommendations for brand building strategy and marketing actions.
Takes responsibility for identifying longer-term consumer needs, motivations and opportunities.
To be a key contact and support all internal clients and providing them with analysis and actionable recommendations based on ad hoc and tracking data.
This role has a strong focus on New Product Development, innovation and brand and the incumbent will develop an understanding of consumers.
New Products development research (ideas, concept, product, pack, pricing…)
Leading opportunity identification and sizing to influence innovation
Thought leadership in strategy development and business planning Learning & Development (L&D)
What can you expect from us?
You will be part of a unique company in an exciting moment, when we are growing and becoming a very consolidated multinational in the FMCG Food industry, with many strong brands.
Requirements:
HND/BSc in Market Research, Marketing, Psychology, Statistics or other business-related qualification. A relevant certification is a plus.
Seven years market research experience, preferably from agency and multi-national consumer goods sector.
Knowledge of market research and in-market data.
Solid project management skills
Dynamic person, strategic Thinking and thought Leadership
Strong interpersonal skills and excellent team player
Drive complex analysis to completion with minimal guidance and then synthesize and communicate insights
Ability to articulate with strong presentation and communication abilities
Expertise with key Marketing research techniques, Market analysis, Market segmentation research.
Apply via :
gbfoods.talentclue.com