Reference Number: SAB-273 Job Description Media:
Develop and own Portfolio Media Strategy & Media Principles
Lead Media Planning; manage & optimize media activity grid from a portfolio perspective
Lead Media Agency management & relationship
Financial accountability for total Media Budget & optimization
Approver of media briefs to agency
Approve any changes/revisions to brand media and comms activities
Digital:
Develop digital brand strategies for local brands
Optimize digital communication for BUs for local brands
Step up digital creativity to improve impact
Roll out capability building (this responsibility sits at the Zone)
Implement harmonized ways of working
Sponsorship:
Roll out sponsorship strategy and capabilities
Acquire & negotiate to get optimum sponsorship potential
Prepare the business case, apply financial and commercial acumen and financial measures (eg ROI)
Provide advisory input for sponsorship activation (to Exp Events or Brand team)
Target setting, tracking, correction, evaluation (incl ROI), learnings
Experiential Events:
Develop major events strategy / model, national events plan, calendar, together with brands
Brief, activity plan, production, execution, evaluation of major flagship events & brand experiences
Support and ensure brands/regions in best in class execution on other
Develop event & brand experience activation toolkits (by type, by size) and lead the communication and training of same
Define event & experiential agency / partner / supplier model and grid; manage relationships and develop specialized BTL agencies
Establish ROI criteria and measure for all events/experiences (Brand teams accountable to manage/monitor/adhere
Requirements
Degree in Business, Marketing, Communication
5 years of marketing experience
Strategic thinker
Good conceptual and analytical abilities
Influencing and consulting skills
Ability to handle complex situations under pressure
Clear, concise communicator
Attention to detail
Apply via :
sabmiller.mcidirecthire.com
