Job Description Responsible for defining the strategic marketing plan and marketing communications in consultation with Group Heads for Personal Banking and in line with Consumer Bank strategy:
To support the growth of Consumer Banking by driving and providing thought leadership, and Personal Banking related products & services at both Group and Affiliate levels and,
To manage programs that promote our product & services and the overall business.
Create long term awareness and support the development of the products to drive the business.
Lead the development of a customer insights & research to evaluate and proactively guide & drive the Personal Banking Marketing initiatives.
Act as a trusted Marketing partner and Support to Group Head, Personal banking and all Affiliates Marketing Heads.
Business and Financial performance:
Plan and implement effective, competitive and innovative campaigns as agreed in annual marketing plan to help achieve business target, higher market share and Customer education
Manage marketing budgets to ensure accuracy and within cost control and deliver agreed product revenue, cost profitability, sales volume.
Participate in collaborating with both internal and external partners to implement usage campaigns.
Customer Excellence:
Specify and lead customer insight and market research projects to guide the product’s strategic direction.
Implement client acquisition programs and analyze program effectiveness.
Establish and sustain a customer-centric business culture, leveraging on people and technology
Leadership and people management:
Work with internal and external counterparts to organizing events, trainings, seminars and exhibitions.
Work closely with Affiliates Marketing teams to prepare customer communications and other marketing collaterals
Build a high-performance culture and working environment within the team
Process, control and operational performance:
Closely monitor program performance, take responsive actions and demonstrate quantified success
Timely updates/reports and track measurable results.
Render marketing briefs and other marketing relate support to the Product Head.
Work with operations on idea clearance on product mechanics
Strategic initiatives:
Work with partners to identify joint promotion opportunities.
Assist in developing and managing database marketing and other marketing programs.
Ensure embedding of a strong strategy execution culture and practice within the team and across the Group.
Lead strategic initiatives that will create business growth and increase shareholders value.
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