Job Purpose:
The purpose of a Communication and Marketing Officer is responsible for all aspects of projects, including: meeting deadlines, time management, contingency planning, approval channels and procedures, budgeting, campaign analysis, and tracking / monitoring procedures
Essential Job Duties:
Creating and Developing new innovative ways to communicate the company message to existing customers
Creating marketing campaigns and working with the company’s external agency to see them executed
Understand the products and services offering and approach of key competitors; communicate products and services differentiation to sales and provides input to senior leadership
Conduct various interviews, including win/loss and post-engagement client interviews/surveys to identify trends and make recommendations to senior leadership
Conduct marketing surveys on current and new service concepts
Articulate product and service offerings, key benefits and messages for use by sales and marketing
Work with Consulting and Sales to cultivate reference accounts for products and services; identify client success stories and work with marketing to create appropriate case studies and collateral
Drive campaign management for client acquisition programs across multiple channels
Create content for corporate marketing collateral, website/blog/social media, and other initiatives
Provide assistance on press releases, contributed articles, presentations, events, and conferences
Internal reporting and other duties as assigned.
Person Specification:
QUALIFICATION/EDUCATION: B.Sc / HND in related field.
WORK EXPERIENCE: A minimum of 1-2 years working experience in an advertising and media agency
SKILLS: High-level proficiency in written and spoken English; good knowledge of word processing; proven spreadsheet skills; good interpersonal relations skills.
PERSONAL TRAITS: Tactfulness; self-disciplined; resolute and Value driven. Pragmatic and meticulous in processes and procedures; Ability to relate effectively across different levels of authority. Time conscious and purposeful. Self starter and good leadership skills.
Note: Only shortlisted candidates will be invited for test and interview.
To apply for this position, visit La Fayette’s Career Website
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