Job Objectives
Responsible for sale and marketing of high quality consumer research to a broad base of clients.
Servicing of clients- prepare proposals, interprete briefs, prepare and present research reports.
Application of consumer research methodologies to solve clients’ business issues/problems/concerns.
Accountabilities
Seek to understand clients’ business and provide insights to clients’ strategic goals and objectives.
Proactively engage in clients’ key business issues, contribute to decision making and deliver effective presentations.
Build strong relationships with senior marketing, research and sales leaders within key client organizations.
Identify opportunities to expand business within client accounts through a clear understanding of clients’ needs and the application of Nielsen’s suite of solutions.
Participate in the development of Client proposals, briefing documents and presentations for all assigned client accounts
Participate in the implementation of the needs assessment process in key client organizations.
Using consultative selling, effectively communicate and negotiate at top –to-top level.
Promote effective working relationships with clients; the client service teams; and other Nielsen functions
Requirements
University degree preferably in Marketing, Research or a Business related area; postgraduate degree or MBA is preferred but not mandatory.
5-6 years working experience in Market Research or Business Analytics and Client Servicing
Excellent verbal and written communication skills
Good knowledge of research methods (RMS & CI), analysis and tools
Strong business acumen, strategic perspective and good knowledge of market dynamics.
Expertise in servicing clients and strong analytical skills
Good organisational skills; strong leadership and people management skills
Competent negotiator with effective influencing skills
Good knowledge and understanding of all Nielsen products and service offerings in Ivory Coast and West Africa
Relationship Management Client(s):
Direct contact with Nielsen’s key Clients in Nigeria, West Africa.
Internal:
Client Business Partners, Client Account Managers, Operations Leaders and Data Science Managers
External:
Networking with heads of FMCG companies, representing the company in various forums.
Scope Typically plays a key role in the achievement of client account goals and objectives specifically:
Management of revenue
Management of projects
Engaging effectively with key clients and developing strong client and business relationships to address client needs
Coordinating/supporting activities and initiatives within client accounts in Consumer Insights (CI)
Delivery of insightful and value add presentations with client solutions which will serve as sales pitches to key clients within the markets
Business Impact:
Makes decisions (in consultation with others) that directly affect the accounts, market and/or area revenue.
Ensures that high quality standards are met across the various accounts.
Decisions affect achievement of functional results for six months or more.
Decisions regularly require the ability to develop alternative solutions based on experience.
Apply via :
www.linkedin.com
