Chief Marketing Officer

Job Summary

The Chief Marketing Officer (CMO) will drive sales and increase company revenue and subsequently define data-driven actions and strategies in order to consistently optimize the business commercial performance.
The CMO is expected to plan, develop, and execute IDLs marketing and sales strategy as well as advertising initiatives and strategy. The role also includes sales and customer service management.

Responsibilities

Marketing Strategy: Planning, development and execution of marketing and distribution strategy that aligns with organizational goals
Sales and customer service management and delivering on the Company’s overall revenue targets.
Brand Management
Marketing research and communications
Meet with and develop strong relationships with large commercial outlets in Nigeria.
Provide accurate and timely new business forecasting.
Effective management of costs and budget.
Participate in the design, development and launch of new product offerings based on customer requirements.
Driving new business revenue and managing the renewal of existing business through developing and maintaining strong customer relationships
Ensure realization of target revenue, outlet coverage and business growth.
 Develop strategy for Sales Team Capacity Building. Creation of a high performing team environment enabling employees to reach their full potential and maximize personal and business performance.
Define and communicate annual goals, perform formal and informal performance reviews, and ensure changes and updates are communicated in a timely and professional manner.

Requirements

Minimum of Bachelor’s degree with extensive professional experience, a master’s in business administration with a focus in marketing or an MBA with a concentration in Marketing.
10-15 years’ experience in Sales & Marketing preferably from FMCG as a CMO or equivalent senior marketing leadership role.

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