Not specified
Job ID: 33713 Location: Lagos Island Job Sector: Banking Job Details
Group Marketing: defining, marketing and protecting the Standard Bank brand across our business – including specialist advice and activity for specific countries and business units.
Job Purpose
To deliver real value to allocated the Channels, E-business portfolios by executing against the given marketing and communication strategy and plan
To develop marketing and communications campaign and collateral strategies
Key Responsibilities/Accountabilities Key Responsibilities:
Develop campaign and collateral strategies. Ensure alignment to the business strategy for the particular portfolio, and the BU Marketing and Communications strategy and brand strategy.
Translate knowledge of the market into campaign and collateral propositions.
Project management of marketing and communications campaigns and projects to ensure delivery on time, within budget and on objectives set.
Ensure centrally coordinated campaigns are translated into local tactics.
Evaluate all campaigns and projects. This includes the setting of targets, identifying of measurement tools and reporting.
Collaborate with the relevant Marketing and Communications specialist within Group Marketing to optimise the effectiveness of marketing and communication
Collaborate with Marketing and Communication specialists in the team to optimise the impact of projects
Collaborate with other Marketing and Communications managers to optimise the shared opportunities
Ensure all agency and studio briefings yield relevant solutions, efficiently.
Key Performance Measures:
Understanding and application of the business strategies within the portfolio, and how it relates to the BU and country strategy
Understanding and application of the BU Marketing and Communications, and brand strategies.
Quality of the campaign and collateral strategies and plans
Quality of insight into the market: consumer attitudes and behaviours
Efficiency and effectiveness of project management
Quality of marketing and communications charters
Quality of agency briefs and debriefs
Preferred Qualification and Experience Experience:
5 years experience in a Marketing and Communications role.
Must have managed a project budget of approximately N300 mill
Must have experience in managing and leading people
Knowledge/Technical Skills/Expertise Knowledge:
A Degree or Diploma in Commerce or Marketing
Working knowledge of quantitative and qualitative research methodologies
Working knowledge of the economic drivers in a business
Working knowledge of various media and the creative requirements
Working knowledge of production processes.
Apply via :
https://www.myjobmag.com/job/99210/channels-marketing-manager-stanbic-ibtc