Job Purpose
To interface and liaise with, service and manage new and existing USN channel customers in Lagos in line with the agreed trade marketing strategy and plan.
To execute, manage and monitor trade marketing activity that delivers the required USN brand objectives.
Job Description
Activation of New Outlets
Quality, effectiveness and frequency of calls made by Channel Marketing Specialists.
Sales Generation
Improvement of outlet look and feel through use of USN VM, POSM, etc.
Implemented POI and Brand Ambassador Data base.
Product knowledge and Trade Marketing skill trainings
Quality of training and new knowledge application
Develop Channel database, detailing channel landscape plans, successes and status e.g. new outlet activation, volume & sales (monthly).
Outlet categorisation and classification update report (monthly).
Individual coverage plan (monthly), Call visit report (weekly) and Channel evaluation report (monthly)
POSM requirement plans (monthly).
Sales enquiries follow up and order administration
Identifying, verifying, assessing and communicating product information, market trends and other pertinent information to the TMM, in a timely and professional manner.
Communicating and providing updates of USN plans, products, changes and other relevant information to channel in a timely and professional manner.
Identifying and communicating consumer trends for incorporation into strategic and tactical channel objectives.
Adherence to corporate objectives in terms of product availability, visibility and communication of USN brand.
Implement maximum presence of USN brand in all outlets: In the face-of-the-customer/consumer
Meeting sales targets as per sales operation plans
Implement trade marketing activities at POB
Job Requirements
Bachelor’s Degree in any discipline from a recognized university.
Minimum of 3 years experience in Channel Marketing.
Interested and qualified candidates should send their Application to: cmbalaso@mikadong.com
Apply via :
cmbalaso@mikadong.com
