Job Objective
To increase the company’s market share by implementing aggressive customer-acquisition strategies – focused on growth and positive feedback from existing and potential customers.
Roles and Responsibilities
Collect and analyze data on customer demographics, preferences and needs to identify potential markets and factors affecting product/service demand.
Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians and other professionals.
Develop and implement procedures for identifying advertising needs.
Gather data on competitors and analyze their prices, product & services and method of marketing and distribution.
Prepare reports of findings, while making recommendations.
Measure and assess customer satisfaction.
Measure the effectiveness of marketing, advertising, and communication programmes and strategies.
Seek and provide information to help organisation determine its position in the marketplace.
Conduct market survey on competitors and propose strategies for staying ahead
Define and develop target segments
Meeting with clients to negotiate and agree on terms of reference.
Provide advice on business decisions
Confer with other departments to identify trends and key group interests and concerns
Required Skills and Competencies:
Functional Competencies
Statistical Analysis
Research and Data Management
Benchmarking
Critical Thinking
Analytical and Numeric
Business and Management
Commercial Awareness
Languages
Generic Skills:
Oral Communication
Written Communication
Leadership
Customer Orientation
Work Planning
Interpersonal
Qualifications
A relevant first degree
MBA, Professional qualification in a statistical related course is a plus
Attributes:
Interpersonal Relations
Creative Problem Solving
Integrity
Proactive
Ability to drive
Attention to Detail
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