Purpose Statement:
Responsible for managing designated category and its profitability; develop and implement brand and marketing initiatives and deliver on brand growth and equity objectives
Key Accountabilities
prepare annual marketing plans and drive achievement Of brand(s) volume, value, market share, distribution and equity objectives/ targets as agreed with Head of Marketing
Drive execution Of brand activities to ensure consistency with portfolio / product line strategy
Drive successful implementation of consumer/shopper support initiatives and where required channel support strategies in line with brand positioning.
Measure and report performance Of marketing campaigns and assess against goals (ROI and KPIs).
Drive on-time delivery of new product development initiatives to market and closely manage launched products through launch and growth phase
Track and monitor brand/competition/category performance in markets and channels to identify opportunities where present and proffer remedial solution (s) where there may be issues.
Judicious utilization Of brand budget to ensure activities required are effectively implemented
Perform post-event evaluation of specific consumer or trade-related activations and promotions with appropriate closure reports. prepare brand update data for monthly, quarterly and yearly marketing report prepare brand briefs for brand / marketing initiatives
Education and Experience:
Bachelor’s degree or HND in Social Sciences, Art or Humanities field
Minimum Of five (5) year experience in brand management and marketing
Membership with a renowned professional association such as ARCON will be an added advantage.
Experience in modern trade will be an added advantage
Competencies Required:
Experience in successfully leading a team
Strong interpersonal and team orientation
Strong verbal and written communication skills
Attention to detail and a creative ability
Research skills and market intelligence
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To apply, send your CV to hr@grandcereals.com. The subject of your email should have the position you are applying for.
Apply via :
hr@grandcereals.com