Job Scope
Ensure brand volume and profitability objectives are achieved as per Budget to grow market share
Develop and execute strong brand plans for the products
Manage the DME in order to achieve the best financial results and spending in line with BP
Conduct research on the brand to ensure brand health, brand relevance and increase market share
Project Management KPI’s to be clearly set and measured with weekly feedback
Strong people interaction especially with sales ensuring clear precise communicaion on all projects constantly
Drive employee passion for the brands ensuring our employees are our ambassadors
Build strong relationships with all service providers to ensure we secure their best results
Gather insights from the market to make informned decisions on all brands
Achievement of volume and EBIT targets for the brands as per Business Plan
Ensure marketing spend is effective with a strong ROI and within budget
Manage the outputs of all ATL & BTL activities
Manage NPD projects.
Desired Qualifications and Experience
Graduate degree from a reputed university
Post graduate degree in marketing
At least 5 years with FMCG companies, out of which at least 3 years should be with F&B companies
Good brand marketing knowledge
Conceptual and Strategic thinker
Experience in ATL, BTL and research platforms
Analytical skills with good levels of numeracy.
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