Reference Number: ABI112 Location: Ikoyi, Lagos Type: Permanent Job Description
An exciting career opportunity exists for a result driven Brand Manager, High End in our Marketing function reporting to the High-End Marketing Manager, West Africa.
The successful incumbent will be responsible for developing and executing global brand plans that contribute to the delivery of business goals.
Amongst other duties, the job holder will;
Analyse data for insights & articulates brand issues and opportunities.
Articulate goals & objectives consistent with the role of the brand.
Implements winning activity plans which deliver brand strategy and objectives & in line with creative platform.
Deliver, measure and evaluate activities which win in the market to optimise performance and marketing spend effectiveness.
Develop, manage and execute premium event executions aligned to global properties.
Develop, manage and execute key activities on social media platforms, earned media concepts and tactical campaigns.
Project management to deliver activation on time & on budget
Manage the global sourcing and timely delivery of all marketing materials required for the annual integrated brand channel plan.
Clear communication of activities & execution standards to channel & sales
Conduct brand performance analysis
Understanding of profit pools & value chain to recognise value drivers.
Manage internal and external stakeholders and drive excitement for the brand and its activities.
Manage global stakeholders to develop local strategies and execute global properties, also
Support the development of the brand strategy based on agreed global priorities and align the relevant stakeholders on the strategy.
Lead the development and execution of 360 integrated activities leveraging the agreed strategy and core creative idea.
Requirements The occupant of this position should possess:
Degree in Business, Marketing, Communication or related field
Minimum of 5 years relevant experience
High-End brand experience preferably
Key competencies and attributes:
Experienced in digital marketing and experiential events
Passionate, self-starter
Good written and verbal communication
Action and results oriented
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