Brand Manager

Application Deadline Apr 30, 2016

Job Description
Effectively market the company’s products to increase market share, through advertising, promotion, market surveys, new product development and all other means available.
Work closely with Sales and other departments to maximize sales and develop new products and markets with the minimum investment in marketing activities.
Responsibilities
Leading the strategic planning process for the assigned brands based on key consumer insights to enhance current portfolio and improve communication with consumers.
Involvement in the development of the company’s long term planning that identifies new business opportunities, markets and partners.
Working closely with distribution partners and Marketing Research companies to obtain relevant information, including the development and implementation of brand audit studies and focus groups.
Monitoring and analyzing business performance vis-à-vis business goals (awareness, share, consumer diagnostics, profitability, etc.) and the competition.
Implementing the marketing plans by working with internal and external suppliers to deliver in a timely manner and on budget.
Coordinating the development of communication materials such as catalogues, websites, brochures, packaging and in-store displays.
Traveling internally and internationally to ensure the relationship with distributors and suppliers is maintained.
Delivering internal and external presentations regarding new product introductions, marketing materials, business objective and communication strategy.
Establishing performance specifications, cost and price parameters, market applications and sales estimates.
Coordinating regular meetings and preparing regular reports outlining the brands’ performance.
Managing the status of projects, product testing and the evaluation of external agencies.
Qualifications
MBA will be an added advantage, University degree, with marketing specialization an advantage.
10 years functional experience out of which 5 years should be in an equivalent Management level.
Previous experience with an International FMCG work within the Food/Beverage Sector will be an advantage.
A Bachelor’s degree in Business or Marketing.
Have worked on the activation or promotion of FMCG brands.
Experience in assisting with the Development of Brands.
Work with a team that is responsible for the management of the Brands Budget.
Strong experience in developing and implementing a strategy for all products in category
A proven track record in building brands and launching new products.
Good communication and written English skills.
Basic level of marketing competencies. Some of these are consumer insights, concept development, consumer understanding & market research, advertising & communication, media & communication, packaging development, consumer promotion and project management.