Job Description
Our client, is looking for an experienced Brand Manager who is passionate about uncovering consumer insights and delivering innovative marketing campaign
The candidate will join a dynamic and fast-paced environment and you will generate strategies that grow market share and brand’s reputation, improve customer experience and drive growth.
Responsibilities
Analyze how our brand is positioned in the market and crystallize targeted consumers insights
Translate brand strategies into brand plans, brand positioning and go-to-market strategies
Lead creative development and create motivating stimulus to get targeted population to “take action”
Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
Oversee marketing and advertising activities to ensure consistency with product line strategy
Brainstorm new and innovative growth strategies
Requirements
Excellent written and verbal communication skills
Strong research and analytical skills
Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
Comfortable working with numbers, metrics and spreadsheets
Comfort with CRM software
In-depth understanding of the company’s current products and future concepts.
Notice: Membership of NIMN will be better preferred.
Applicants should send their CV’s to: jobs@lorachegroup.com
Apply via :
jobs@lorachegroup.com