Job Description Job brief:
We are looking for an experienced Brand manager who is passionate about uncovering consumer insights and delivering innovative marketing campaigns.
You will join a dynamic and fastpaced environment and you will generate strategies that grow market share and brand’s reputation, improve customer experience and drive growth.
Responsibilities
Analyze how our brand is positioned in the market and crystallize targeted consumers insights
Take brand ownership and provide the vision, mission, goals and strategies to match up to
Translate brand strategies into brand plans, brand positioning and gotomarket strategies
Lead creative development and create motivating stimulus to get targeted population to “take action”
Establish performance specifications, cost and price parameters, market applications and sales estimates
Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
Coach the team and get the best from everyone
Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
Oversee marketing and advertising activities to ensure consistency with product line strategy
Monitor product distribution and consumer reactions
Anticipate bottlenecks
Brainstorm new and innovative growth strategies
Align the company around the brand’s direction, choices and tactics
Requirements
Proven working experience as brand manager or associate brand manager in Beverages such as;Premium wines, Hennessy, spirits etc.
Drive for results and leaderships skills
Excellent understanding of the full marketing mix
Highly creative with ability to think out of box
Experience in identifying target audiences and devising campaigns that engage, inform and motivate
Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
Strong analytical skills and datadriven thinking.
Advanced communication and interpersonal skills.
Uptodate with latest trends and marketing best practices.
Comfortable working with numbers, metrics and spreadsheets.
Excellent command of the English language.
BS/MS Degree in Marketing or a related field.
Applicants should send their CV’s to: chigozie.muoneke@aldelia.com
Apply via :
chigozie.muoneke@aldelia.com
