Job Summary:
The Brand Sales Agent is responsible for engaging retail outlets to drive product visibility and penetration for key SKUs while gathering valuable customer insights. The role goes beyond just selling; it focuses on understanding brand sales from the customer’s perspective, identifying challenges, POS Growth and educating customers on value-added services that enhance their business growth.
Key Responsibilities:
Customer Engagement & Sales Execution
Reach out to assigned outlets daily to drive product awareness and sales for focus SKUs.
Educate retailers on ongoing promotions, offers, and product benefits.
Cross-sell and upsell products to maximize order value.
Follow up with customers to ensure repeat purchases.
Brand Sales Intelligence & Customer Insights
Understand and document why a brand is selling well or struggling in the market.
Identify key factors responsible for a brand’s performance from the customer’s perspective.
Determine why a customer has stopped purchasing from us while still selling the brand.
If a customer previously stocked a brand but stopped selling, understand the reasons.
Collect and report customer feedback on product quality, packaging, pricing, and other key aspects.
Drive the expansion of POS-enabled outlets, ensuring seamless transactions and improved purchasing power.
Customer Education & Value-Added Services
Educate customers on additional services that enhance their business operations, such as:
Omnipay Account: Seamless digital payments and transactions.
Buy Now, Pay Later (BNPL): Access to flexible credit for stocking up.
POS Terminal: Solutions for cashless transactions.
Omnishelf: Inventory management and shelving support.
Cashback Rewards: Exclusive loyalty incentives for repeat customers.
Promote customer participation in these services to drive adoption and long-term engagement.
Market Expansion & Customer Retention
Identify and onboard new outlets within the assigned region.
Re-engage dormant customers to boost order volume.
Maintain relationships with retailers to improve brand loyalty and sales performance.
Reporting & Performance Tracking
Update CRM or sales tracking tools with call reports and customer insights.
Share findings on customer buying trends, market gaps, and competitive landscape.
Provide daily and weekly sales performance reports.
Key Performance Indicators (KPIs):
Grow Prime Retailers (Conversion & Retention)
Number of successful calls made daily.
Increase Brand wallet share
Volume and value of sales achieved.
Percentage of customers leveraging promotional offers.
Number of dormant customers reactivated.
Customer retention and repeat orders.
Adoption rate of value-added services (Omnipay, BNPL, POS, etc.).
Quality and accuracy of customer feedback reports.
Interested and qualified candidates should forward their CV to: careers@omniretail.africa using the position as subject of email.
Apply via :
careers@omniretail.afri