Job Description Position Summary:
Marketing, POS Procurement, BTL, Consumer Activation, Market Activation, Events, PR, Digital Marketing, Experiential Marketing, Out of Home (OOH).
Duties and Responsibilities
Responsibility of all the BTL & Digital initiative Planning & Execution including leading & implement, Process Controls, People Management, Cross-Functional Support and Coordination, etc.
Requires less supervision.
Includes coordination with external agency & vendor handling.
Breaking down the Annual & Quarterly Activations (BTL & TTL) Plans/Initiatives into actionable & detailed activity schedules and calendars followed by proper implementation and control.
Ownership & responsibility for excellence for all, BTL & TTL Initiatives as per Marketing Plans.
Responsible for market activation programs, – with robust control & tracking mechanisms along with metrics to measure effectiveness of the program.
Liaise & Coordinate with internal departments (e. g. Sales, Finance & Supply Chain) & external partners (e.g. agencies, freelancers & vendors) to execute successful marketing initiatives across platforms & geographies.
Execute Digital & Social Media initiatives.
Responsibility of planning, developing and implementing PR strategies.
Any other job which may be assigned by the management from time to time.
Qualifications
MBA (Marketing) from University/Business School/Institute of repute.
Relevant Functional Skills & Expertise.
Problem Solving.
Interpersonal Skills and Man Management.
Agency/Vendor Management skills.
Process & Procedure Implementation Skills.
Good Communication & Presentation Skills.
Team Spirit.
Stress Management.
Computer literacy and IT Skills.
Experience:
Around 5 – 8 years’ experience in the Marketing function, in a FMCG & Services or Telecom environment,
Good experience of executing BTL Initiatives (Consumer & Market activation, Events, POS procurement, OOH), PR, Digital Initiatives across diverse geographies.
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