Principal Accountabilities Consumer & Market Insight, Innovation & Promotions:
Contribute to Consumer Insights development, understanding the Market and Dynamics
Participate/contribute to the building of short, medium & long term brand strategy, Innovation, Renovation and new product development /launch processes
Support in data analysis of current market trends, market surveys and volume share, pricing and share in shop data
Contribute to the recommendation of clear consumers promotional guidelines based on consumers understanding and current market knowledge
Consumers Activation:
Drive flawless execution of all activations programs in line with the company’s strategy and approved Marketing Plan.
Prepare and share report of all activation programs with result and measuring KPIs set prior to each programs.
Prepare post activation analysis and activation evaluation with improvement propositions.
Work with the departmental team to ensure all promotional investments are properly reviewed and evaluated in line with Return on Investment calculations.
Work with the departmental team to recommend winning promotional propositions for the Brand(s), effectively communicating these to consumers and shoppers.
Consumer spend reporting and compliance with budget.
E-marketing/Digital – manage FanMilk’s social media profiles and presence.
Managing 3rd Parties, Other Stakeholders & Compliance
Identifying and engaging suitable agencies for activation programs
Managing 3rd party agencies for creative assignments
Managing FanMilk Internal contacts in delivering new products launches & other Innovation initiatives
Requirements The ideal candidate:
A Graduate with a minimum of 5 years Brand Management & Consumer Activation Experience
Strong interpersonal skills to build good working relationships across all functions and markets.
Strong flare for numbers and very analytical
Convincing Personality, good planner, self –starter and committed to results.
Flawless in Power point, Excel and good oral communications Skills
Commercial acumen, confident, enthusiastic and persuasive.
Attention to details/Good Project Management Skills
Apply via :
fanmilk-nig.net
