Oct 18, 2018
Brief
The Brand Communication Executive will report to the Head of Corporate Strategy. He / She will join the team and will be responsible for providing media insights and foresights that will be used to create a strategic foundation to achieve the following objectives:-
Increase in student population
Increase of international students
Increase in boarding population
Achieve ranking as one of the top 5 schools in Africa and put the school on “top of mind” across Africa
Job description for Brand Communication Executive (Content & PR)
Writing high quality notes/articles in various digital and print media
Research articles written by competitors with the aim of outranking them by deploying better written articles
Plan and execute PR/Marketing campaigns for admissions and entrance examination
Identify opportunities for marketing/PR that can lead to the primary objective of increasing student population
Carrying out SEO analysis for the written notes/articles
Researching buy intention keywords and other keywords
Seeking for guest posting opportunities and writing on authority forums with a view to increasing the digital footprint and coverage of Greensprings
Identifying and maintaining cordial relationships with top digital influencers in the niche Greensprings play in.
Identifying PR opportunities for radio and TV stations
Identifying new markets and engaging key stakeholders in the location
Engaging with feeder schools
Managing and improving an affiliate scheme/sales referral program for Greensprings
Identifying and engaging brands for events sponsorship.
Website content audit, review and regular updates
Marketing the school products
Generate a content calendar for digital and print media
Generating testimonials from parents, students and alumni
Liaising with the Alumni community and organising alumni events
Offline review of target markets segments and activities within the organisation for PR worthy events
Measure and report performance of all PR campaigns, and assess against set goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Generation of content and clever writing for the school’s blog
Explore partnership opportunities that can lead to increase in top of mind awareness and also generate leads for follow-up
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Develop strategic relationships with agencies and other vendor partners
Evaluate emerging technologies and provide recommendations where necessary
Engage in physical sales calls to feeder schools, corporate organisations, churches, hospitals and targeted high profile housing estates etc.
Requirements
BSc. degree in Marketing or a related social science field
Proven working experience in digital marketing
Proven working experience in relationship management and PR
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
This person must be organized, resourceful, creative, and have strong interpersonal skills.
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Working knowledge of ad serving tools (e.g., DART, Atlas)
Experience in setting up and optimizing Google Adwords campaigns
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement
The candidate should have a strong grasp of current marketing tools and strategies
Must be able to lead integrated PR campaigns from concept to execution
Essential Values, Behaviors and Attitudes
Staff members are expected to actively promote and demonstrate the five core values of the school:
Child centeredness
Respect
Integrity
Excellence
Service
The school expects all staff members to uphold themselves in a manner that inspires and encourages outstanding behavior within the student body.
The school reserves the right to vary or amend the duties and responsibilities of the post holder at any time according to the needs of the school.
In some circumstances, the job holder may be required to undertake other duties and responsibilities of a similar post in order to support workload peaks and skill shortages to ensure priorities are met.
Apply via :
https://www.myjobmag.com/job/106434/brand-communication-executive-greensprings-school