The B2B Sales Lead will implement strategic plans to grow the B2B channel, onboard corporate accounts, and drive market penetration through effective customer engagement, sales growth, and data-driven decision-making. The role requires strong communication skills, a collaborative spirit, and a results-oriented approach to achieving the company’s goals.
DUTIES & RESPONSIBILITIES:
Strategic Channel Development
Execute strategic plans set by the Channel Development Manager to achieve B2B channel growth objectives.
Identify and recruit qualified corporate accounts for onboarding to expand distribution channels.
Drive the recruitment and expansion of the input customer base to meet business growth targets.
Sales and Customer Engagement
Upsell and cross-sell products to existing customers in line with defined growth objectives.
Ensure strong relationships with customers by addressing their needs promptly and providing exceptional service.
Market Analysis and Reporting
Conduct timely market surveys to identify market trends, customer preferences, and the competitive landscape.
Develop and present comprehensive sub-channel performance reports on a weekly/monthly basis to track key metrics.
Trade Investment Ownership
Manage investments in trade channels to deliver the desired ROI while optimizing resource allocation.
Collaboration and Communication
Liaise with internal stakeholders, including Sales, Marketing, Production, and Finance teams, to ensure alignment on strategies and activities.
Regularly update the Channel Development Manager and other stakeholders on progress and challenges.
Educational Qualifications, Experience & Requirements
Minimum of B.Sc./BA or HND in Marketing, Business Administration, or a related field.
Minimum of 3 – 4 years of experience in FMCG, with expertise in modern trade, open markets, and distribution channels.
Strong analytical and numerical skills; data-driven decision-making ability.
Excellent communication and interpersonal skills.
Proficiency in MS Office and relevant software applications, including ERP systems.
Apply via :
forms.gle