JOB OBJECTIVE The role is responsible for translating marketing ideas into creative content for ATL /BTL (Social media and digital) platforms to meet corporate goals in terms of sales, business initiation and communication. The Creative Director is responsible for the development and evolution of imagery and content of the company across all sites.
JOB DESCRIPTION
Styling/Merchandising:
Come up with matching stories for clothing and accessories.
Draft Style sheets, Picture gram, Planogram, Mood boards for all merchandise received.
Match clothing and accessories, take pictures and upload on to our online portals
Coordinate photo shoot sessions and birth new ideas for branding purposes
Send matching stories to stores
Research and implement trends to aid increase in sales
Come up with weekly and monthly themes for our stores
Brand Graphic Designs:
Manage the design and layout of all in-store marketing printed materials including window display element, large format elements, flyers and signage.
Conceptualize all in-store marketing communication, interior graphics, seasonal events, exhibitions and other internal and external material.
Partner with Brands and Marketing to fulfill all project requisition in a timely manner
Sets and drive creative direction and execution resulting in fun fresh and different images will on-brand consistency and high level of quality.
Lead and facilitate and actively participate in creative group strategy and concept meeting.
Merchandise Allocation: Ensure the creation and continuous updating store MAP (Merchandise Allocation Plan)
Inventory allocation and distribution
Responsible for inventory allocation and replenishment on a weekly basis
Assist in transfer of seasonal product on a timely basis
Responsible for communication with store managers on inventory related questions
Work with coordinating LND as needed to maintain product flow.
Personal & Staff:
Continuously self – development
Develop individual and Company initiatives and motivate and direct team to meet the organizations goals
Develop, train and mentor a multi-disciplined core team in all aspect of design
Coach and develop team on skills, knowledge and new technological improvements
Evaluate the performance (appraisal) and handle minor disciplinary issues in the department
Reporting:
Weekly report of all Marketing activities
Assess proposals and advise on steps to be taken
Report on all completed projects
Other duties assigned by management
Qualification and Experience
First Degree in Graphics Design or Any Art related course and a master’s degree and professional certifications are added advantage
At least 4 years’ experience in similar role amongst which should be in a fashion retail store
Working knowledge of fashion retail industry is critical
Knowledge and use of graphic design suites would be an advantage
Knowledge of retail merchandising and visual merchandising
Knowledge and interest in photography
Excellent interpersonal and written communication skills
Planning, organizing and coordination skills
Graphic design skill
Must be creative and innovative
Excellent presentation skills
People management skills
Excellent organizational skills
Ability to multi-task, work independently and in a team
Time management skills and effective delegation skills
A solid capacity for execution
Ability to Coach and mentor team members
Must be resilient and able to work under pressure and tight deadlines.
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To apply, visit HCDC Career Page on BullHorn
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