JOB SUMMARY: Support the Marketing Manager and Operations team in the delivery of long-term volume & profit flow and increase the long-term value of the brand.KEY DUTIES/RESPONSIBILITIES: Supporting the marketing and Operations team (40%): Applies & executes agreed marketing plans and procedures; ensures timely implementation and tracking of key projects; implements & monitors required tracking procedures to ensure proper execution of promotional activities; aadheres to quality standards across all brand initiatives; monitors plan execution in consistency with TCCC standards; provides support to bottlers in implementation; understands and applies KO Marketing process and procedures; support development and implementation of communication initiatives; Help protect integrity of brand/trademark.
Gathers and analyses brand performance data (20%): Monthly analysis of market share figures; quarterly analysis of BHT figures; Media schedule monitored and variances managed; Brand Health Monitor maintained and distributed; Brand History record maintained; monitor brand health; Conduct desk top research.
Supports the management of brand budgets (20%): Monitor DME and brand KPIs on monthly bases; follow finance SAP guidelines on DME tracking
Brand Management/administration (20%) – Manages Brand Office Administration.
FINANCIAL/JOB SCOPE: Role has no financial accountability
Assist Brand Manager in tracking & reporting totals for: Unit cases, Gross Profit, DME, Brand Contribution, brand love
ORGANIZATION IMPACT/ INFLUENCE: Medium to Low Level Strategic/Operational Interaction with: Senior Brand Manager,Franchise Marketing Mgr Brand Mgr, Marketing/Operations Teams, supplier/agency account team, Bottler teams
Nature and Purpose of the Interaction: Manage brand office administration and day-to-day issues; support the brand manager in the development and implementation of brand marketing plans to deliver sustainable system profit growth.
RELATED JOB REQUIREMENTS/ QUALIFICATIONS: Technical Skills: Control Brand Office Administration
Develop Brand Plan Inputs
Support Communication Activities (where relevant)
Implement Brand Promotional Activities
Advertising and research processes
Budgeting
Leadership Behaviors: Leader of Self
Drive Innovation – Generate new or unique solutions and embrace new ideas that help sustain our business (encompassing everything from continuous improvement to new product and package innovation).
Collaborate with the System, Customers and Key Stakeholders – Develop and leverage relationships with stakeholders to appropriately stretch and impact the System (Company and Bottler).
Act Like an Owner – Deliver results, creating value for our brands, our System, our customers and key stakeholders.
Inspire Others – Inspire people to deliver our mission and 2020 Vision, demonstrate passion for the business and give people a reason to believe anything is possible
Develop Self and Others – Develop self and support others’ development to achieve full potential
Required Experience
2 years brand marketing experience preferably in a FMCG environment.
Preferably participates in the Graduate/recruitment programme as an assistant for 2 years.
EDUCATIONAL REQUIREMENTS: Bachelor’s DegreeCULTURAL DIVERSITY:
Has personal/professional skills suitable to work in a collaborative working situation, in which different viewpoints from a range of stakeholders needed to be taken into account to arrive at a productive solution.
Fluent in English and French
ANALYSIS:
Business issue- – Collation & analysis at brand level across markets in geography; managing new processes and procedures
People issues – collaboration & teamwork within a virtual team
TRAVEL REQUIREMENTS: 5%-15% travel within Business UnitADDITIONAL INFORMATION:
This is not necessarily an entry level position into marketing. The role requires a degree of marketing and operational experience. The level of support provided to the Marketing Manager and Operations team will be dictated by the individual’s experience.
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